Somotex Ghana has proudly unveiled its first franchise showroom, Electropoint, as part of its retail expansion strategy and ongoing commitment to making quality home appliances more accessible to everyday consumers.

The franchise model is built on a strong collaboration between Somotex and its dealer network. The first showroom under this model opened at Akweteyman, a suburb of Accra.

Unlike Electromart, which is largely focused on urban centres, Electropoint is designed to serve as a premier neighbourhood destination for home appliances. It offers customers access to trusted global brands, competitive pricing, and reliable after-sales service in a more convenient community setting.