Somoco Ghana Limited, the automobile division of Mohinani, has signed Ghanaian reggae-dancehall superstar Emmanuel Andrews Samini, popularly known as Samini, on a comprehensive brand ambassadorial deal.

This significant partnership, signed in September, is expected to offer a major boost to Somoco’s ongoing brand campaigns to facilitate market penetration across Ghana.

Among other duties, Samini will spearhead an extensive promotional campaign across multiple platforms and create and post content relating to Boxer motorbikes, RE auto rickshaws, and QUTE quadricycles on social media. The music icon will also spearhead the company’s Road Safety Awareness Campaigns.

The MD of Somoco Ghana, Nii Ayi Hyde, believes, "This partnership represents a perfect synergy between Ghana's entertainment industry and Somoco’s commitment to providing quality transportation solutions."