News & Insights
Press Release

Consumer Durable Division Announces Exciting New Partnerships

Nov/25/2024

We are thrilled to announce a significant expansion in our brand portfolio for our West Africa business units, highlighting Mohinani Group's commitment to providing a diverse range of high-quality products to our valued customers. We have recently formed new partnerships with several renowned international brands: Beko, Sharp, Haier, Black+Decker, and Aux. In addition, we are excited to bring back Tamashi, a brand that has always resonated well with our consumers. These strategic collaborations underscore the stability and strength of our company, as well as our ability to gain the trust of leading global brands.

New International Partnerships

Beko: As a leader in the home appliance industry, Beko is known for its innovative and energy-efficient products. From refrigerators to washing machines, Beko's appliances are designed to make life easier and more convenient, making them a perfect fit for the needs of our customers in West Africa.

Sharp: A brand synonymous with cutting-edge technology and Japanese heritage, Sharp offers a wide range of consumer electronics and home appliances. Known for their durability and advanced features, Sharp's products will enhance the living standards of our consumers, bringing the latest innovations into their homes.

Haier: With a reputation for advanced technology and innovative products, Haier provides an extensive range of home appliances. Their commitment to creating smart and user-friendly products aligns perfectly with our goal of offering solutions that cater to modern lifestyles.

Black+Decker: As a trusted name in small home appliances, particularly kitchen appliances, Black+Decker brings a legacy of excellence and innovation. Their products are designed to meet the demands of both everyday cooking and advanced culinary needs, adding significant value to our product offerings.

Aux: Specializing in air conditioning and home climate control, Aux is renowned for its efficient and eco-friendly solutions. Their products ensure comfort and sustainability, which are crucial for the West African market's evolving needs.

The Return of Tamashi

We are also delighted to announce the return of Tamashi, a brand that has always been close to our hearts. Known for its affordable and reliable electronic products, Tamashi has built a loyal customer base over the years. Its comeback is a testament to our dedication to meeting consumer demands and providing a variety of choices.

Expanding Our Reach

These brands will be available in our Electromart stores, through trusted retail partners, and at our authorized dealer stores. Each brand brings its unique value proposition, catering to different segments and categories, and collectively enhancing our market presence.

At Mohinani Group, our goal is to offer a variety of brands and products that meet the diverse needs of our customers. These new partnerships and the return of Tamashi reflect our unwavering commitment to growth, quality, and customer satisfaction. We look forward to continuing to serve our consumers with excellence and innovation.

Company Press Release

Press Release May/13/2025

Mohinani Group Chairman Honoured with Trade Excellence Innovation Award at 2025 Millennium Excellence Awards

The Chairman of the Mohinani Group, Mr. Ashok Mohinani, has been honoured with the prestigious Trade Excellence Innovation Award at the Millennium Excellence Awards 2025, held at the historic Manhyia Palace in Kumasi.

The award which was received on his behalf by the CEO of the Manufacturing Division of the Group, Mr. Rafael Pires, recognizes Mr. Ashok’s outstanding contribution to trade, industry, and innovation across Africa. Under his visionary leadership, the Mohinani Group has grown into a leading multinational conglomerate with operations spanning manufacturing, consumer durables, recycling, retail, and hospitality. It has major operations in Ghana, Kenya and Nigeria, as well as international trade and service centers in Dubai, Hong Kong and Mumbai. Notable brands under the Group in Ghana are Polytanks Ghana, Masco Foods which holds the KFC franchise in Ghana, Somotex Ghana, Electromart, Somoco Ghana and Somochem. The Group is widely acknowledged for its commitment to sustainable practices and forward-thinking business strategies, with its current sustainable project being the operationalization of an rPET plant in Ghana and Nigeria aimed at closing the loop for bottle-to-bottle recycling in Africa.

Acknowledging the award, Mr. Ashok expressed his gratitude and dedicated the honour to the hardworking teams across all Mohinani Group subsidiaries. “This recognition reflects the collective efforts of our people and our unwavering belief in the potential of African enterprise,” he said.

The Millennium Excellence Awards, one of Ghana’s most respected honours, celebrates distinguished individuals and institutions whose contributions drive national and continental progress. This year's ceremony was graced by His Majesty Otumfuo Osei Tutu II, the Asantehene and patron of the awards, and brought together a distinguished audience of royalty, government officials, and business leaders.

Mr. Ashok’s recognition reinforces the Group’s position as a benchmark for innovation, excellence, and impact in trade and industry, not just in Ghana, but across the region.

Read More