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Press Release

Consumer Durable Division Announces Exciting New Partnerships

Nov/25/2024

We are thrilled to announce a significant expansion in our brand portfolio for our West Africa business units, highlighting Mohinani Group's commitment to providing a diverse range of high-quality products to our valued customers. We have recently formed new partnerships with several renowned international brands: Beko, Sharp, Haier, Black+Decker, and Aux. In addition, we are excited to bring back Tamashi, a brand that has always resonated well with our consumers. These strategic collaborations underscore the stability and strength of our company, as well as our ability to gain the trust of leading global brands.

New International Partnerships

Beko: As a leader in the home appliance industry, Beko is known for its innovative and energy-efficient products. From refrigerators to washing machines, Beko's appliances are designed to make life easier and more convenient, making them a perfect fit for the needs of our customers in West Africa.

Sharp: A brand synonymous with cutting-edge technology and Japanese heritage, Sharp offers a wide range of consumer electronics and home appliances. Known for their durability and advanced features, Sharp's products will enhance the living standards of our consumers, bringing the latest innovations into their homes.

Haier: With a reputation for advanced technology and innovative products, Haier provides an extensive range of home appliances. Their commitment to creating smart and user-friendly products aligns perfectly with our goal of offering solutions that cater to modern lifestyles.

Black+Decker: As a trusted name in small home appliances, particularly kitchen appliances, Black+Decker brings a legacy of excellence and innovation. Their products are designed to meet the demands of both everyday cooking and advanced culinary needs, adding significant value to our product offerings.

Aux: Specializing in air conditioning and home climate control, Aux is renowned for its efficient and eco-friendly solutions. Their products ensure comfort and sustainability, which are crucial for the West African market's evolving needs.

The Return of Tamashi

We are also delighted to announce the return of Tamashi, a brand that has always been close to our hearts. Known for its affordable and reliable electronic products, Tamashi has built a loyal customer base over the years. Its comeback is a testament to our dedication to meeting consumer demands and providing a variety of choices.

Expanding Our Reach

These brands will be available in our Electromart stores, through trusted retail partners, and at our authorized dealer stores. Each brand brings its unique value proposition, catering to different segments and categories, and collectively enhancing our market presence.

At Mohinani Group, our goal is to offer a variety of brands and products that meet the diverse needs of our customers. These new partnerships and the return of Tamashi reflect our unwavering commitment to growth, quality, and customer satisfaction. We look forward to continuing to serve our consumers with excellence and innovation.

Company Press Release

Press Release Nov/25/2024

Polytanks Ghana Features Popular Actor, Akorobeto in a New Brand Campaign

Popular Ghanaian comedian and actor Akwasi Boadi, also known as Akorobeto, was earlier this year recruited for Polytanks Ghana’s 2024 major campaign for the tanks division.

The campaign, titled “Polytank Nie Papano Nie,” which translates to “This is Polytank This is the Original,” is aimed at entrenching Polytank’s position as the leading water storage manufacturer in Ghana and to distinguish it from competitor brands that are sometimes mistaken for Polytank.

In a 30-second TVC that is already airing on TV and online, the actor is seen mediating and settling a scuffle between a market woman and a plumber by emphasizing the brand identity of Polytank and subsequently endorsing the brand in his usual amusing character.

Akorobeto’s association with the Polytank brand is expected to help drive easy brand recall for Polytank and to also make the brand relevant to all generations.

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