News & Insights
Press Release

We Have Evolved: Mohinani Refreshes Corporate Identity

Nov/25/2024

It's with great enthusiasm that we are rolling out Mohinani's updated brand identity. Far from a superficial makeover, these changes represent a careful evolution of our corporate identity, maintaining the essence of our long-standing values while stepping boldly into the future.

Bridging the Past and Present

One of the most striking aspects of our new brand Identity is the refined logo. The new logo design isn't a departure from the old; rather, it’s an elevation. It respects our history and commitments while signaling our intent to evolve and grow. This blend of the old and new resonates deeply with the core Mohinani values, serving as a visual representation of our dedication to continuity and progress.

A New Culture of Inclusiveness and Excellence

Our revamped brand serves as a reflection of internal changes aimed at fostering a more inclusive and excellent work environment. The updated visual elements—be it the color palette or typography—go beyond aesthetics. They are emblematic of a culture that encourages collaboration and a collective strive for excellence. Far from being a trite, this brand transformation symbolizes our real commitment to ensure our people feel connected, engaged, and motivated to stretch out for both individual and collective excellence.

Fresh Face, Fresh Start

Resting in our refreshed and vibrant branding elements are our renewed aspirations as an organization. The optimism and forward-thinking approach manifest in our rebranded image, and mirror our renewed commitment to industry-leading standards and innovation. It's not merely a fresh coat of paint; it's a strategic repositioning that captures our rejuvenated corporate ethos.

The Road Ahead

As we deploy our new branding assets, our assurance to all stakeholders is that these are not mere fleeting changes. They are comprehensive articulations of who we are and what we aim to achieve. With new professional management and roles aimed at pushing our system toward greater inclusiveness and excellence, we're laying the groundwork for a future that's not just promising but also deeply rooted in the rich history of Mohinani.

Company Press Release

Press Release Nov/25/2024

Polytanks Ghana Features Popular Actor, Akorobeto in a New Brand Campaign

Popular Ghanaian comedian and actor Akwasi Boadi, also known as Akorobeto, was earlier this year recruited for Polytanks Ghana’s 2024 major campaign for the tanks division.

The campaign, titled “Polytank Nie Papano Nie,” which translates to “This is Polytank This is the Original,” is aimed at entrenching Polytank’s position as the leading water storage manufacturer in Ghana and to distinguish it from competitor brands that are sometimes mistaken for Polytank.

In a 30-second TVC that is already airing on TV and online, the actor is seen mediating and settling a scuffle between a market woman and a plumber by emphasizing the brand identity of Polytank and subsequently endorsing the brand in his usual amusing character.

Akorobeto’s association with the Polytank brand is expected to help drive easy brand recall for Polytank and to also make the brand relevant to all generations.

Read More