Consumer Durables & Auto

Global Quality, Local Relevance: Empowering Consumers

Who We Are

Since its establishment in 1986, the Consumer Durable Division of Mohinani Group has led the distribution of consumer electronics and home appliances in the region. As a premier partner representing global brands, we are committed to quality and exceptional service. This dedication is embodied in our retail venture, Electromart (formerly Somovision), where we strive to offer an unparalleled shopping experience for our customers.

Our Mission

Enabling a connection between end consumers and the global-local dynamic.

Our Vision

To achieve top market share in directly represented markets and brand globalization across EMEA.

Our Purpose

Our primary objective is to achieve profitable and sustainable growth by:

·       Enhancing growth assets

·       Cultivating a talented workforce

·       Securing an early mover advantage

Our Focus

Establishing a Strong Position

We are dedicated to building a solid foundation for our future. Our strategy focuses on establishing a strong market position that will drive profitable and sustainable growth. This commitment ensures that we are well-prepared to adapt to market changes and consumer needs.

Meeting Consumer Preferences

We recognize that consumer preferences are constantly evolving. By prioritizing the needs and preferences of our customers, we deliver significant value to end users. Our diverse range of products and services is designed to meet various consumer demands, ensuring satisfaction and loyalty.

Being a "Good Partner"

At Mohinani Group, we understand the importance of strong relationships with our customers, governments, and stakeholders. We aspire to be recognized as a "Good Partner" by fostering trust and reliability in every interaction. Our partnerships are built on a foundation of mutual respect and shared goals.

Our Offerings

Electromart Ghana and Nigeria

Electromart, with 40 locations across Ghana and Nigeria, stands as West Africa's leading multi-brand retail network. Our flagship venture is renowned for offering an extensive portfolio of globally acclaimed brands. We extend our reach to semi-urban markets, ensuring wide network coverage and strong market penetration. Our dedicated aftersales service team guarantees a seamless shopping experience, prioritizing exceptional customer satisfaction.

Distribution of Reputable Brands

We distribute some of the world's leading brands in consumer electronics, home appliances, automotive products, and tires. Our extensive network ensures that top brands like Bruhm, Panasonic, Beko, Aux, Philips, MRF, Couger, Vikrant, and Bajaj Auto are accessible to consumers across West African markets. Leveraging our robust logistics and strategic partnerships, we deliver high-quality products efficiently and reliably, consistently meeting customer expectations.

Excellent After-Sales Service

Recognized as West Africa's premier after-sales service provider, we boast an extensive network to efficiently reach customers in remote markets. Our commitment extends beyond the initial sale, offering exceptional after-sales services. We provide support with installation, maintenance, repairs, expert advice, solutions, warranty services, and genuine spare parts. This dedication ensures product longevity, upholds our quality promise, and fosters lasting customer relationships.

Online Shopping

To cater to our customers' convenience and comfort, we provide a seamless online shopping experience at Electromart e-commerce stores. Whether you’re looking for consumer electronics, home appliances, small domestic items, handheld devices, or accessories, Electromart online shop has got you covered.