Overview

Under the supervision of the Business Head-CEHA, the Product Manager CEHA is responsible for the complete lifecycle product planning, sourcing and marketing of assigned products. This includes product line definition, sourcing, product launch, and daily marketing execution of the semi-annual business plan, all while ensuring that sales and profit budgets and KPI’s are achieved. This position carries P&L responsibility.

Responsibilities

Product Planning

• Guide the factory in the development of a comprehensive product road map across multiple sub-categories that is consistent with Sharp’s goals and corporate initiatives. Negotiate FOB pricing.
• Manage product development schedule that ensure timely product refresh given available new technology and industry norms.
• Identify how unique Sharp technologies and product strengths can be utilized to drive new products that target satisfying unfulfilled consumer needs.
• Identify marketplace trends and analyze 3 rd party forecast, sell-in and sell-through data. Incorporate findings into development of go-forward strategy as well as the assessment of past performance.
• Conduct ongoing competitive analysis, identifying threats and opportunities. Communicate competitive analysis to the sales team and product factories on a regular basis. Utilize competitive data as well as price trends to specify retail price and margin requirements for all products in a marketing plan.
• Own the product out-of-box experience, recommending improvements.

Market Research, Product Training & Data Analyst

• Market Research on Current Product from Competition perspective
• As appropriate, convene a New Product Introduction (NPI) team including members of Brand Marketing, Sales, Service and Operations.
• Be the product category evangelist in working with the sales team and visiting retail accounts to communicate product roadmap, perform new product demonstrations and secure placement. Gather market information to support product-planning process.
• Work with the brand marketing team in proposing advertising (where applicable), collateral materials, training, web initiatives, 3 rd party partnerships and promotions for the specific product category.
• Prepare turn-key product presentations for sales organization and dealer meetings on an on-going basis. Prepare and issue regular product update communications to the Sales organization.
• Support internal and external product training needs as required.
• Work with the Services & Solutions Group (SSG) to minimize product returns and determine appropriate refurbishment strategy.

Qualifications

• Bachelor’s degree or equivalent
• 5+ years Consumer Electronics or Home Appliances experience, preferably with a Distributor or retailer.
• Passion and desire to learn the home appliance industry
• Ability to get things done in a matrixed organization
• Self-starter with superior time management, detail orientation and organization skills
• Excellent written and verbal communications skills
• Mastery of Microsoft Office: Excel, Word, Outlook and PowerPoint.
• Proficient Excel with Macros and VBA (Visual Basic for Applications) scripting /Dashboard creation & reports.
• Up to 20% travel, domestic and international